How to Boost Foot Traffic to Your Retail Store
Category: Business Advice
Finally, you have your own business that you always have dreamed of. You would have expected that your store will have several hundred customer and a long lineup in front of your store everyday. However, the reality might be somewhat different. You might be seating on the chair and waiting for customers with the sad face, or maybe spending hours on the Internet, searching for some ways that overcome this situation. If so, you have found the right web-page that you are looking for. This article will give you some simple tips that help boost food traffic to your store.
Make Your Store Noticeable
Place eye-catching products near the window. If you are selling clothes and shoes, display the most trendy items. These items would be the first things that people walking down the street would see. They might directly walk into your store to look at the items. Not only that, it will also make the people think that you store carries a lot of up-to-date items.
If your store is located on the semi-basement or the second floor, your store may be less noticeable than the one on street level. In this case, you could use a promotional sign such as a street sign or balloon structure with a promotional advertising message. Before doing it, please make sure that the sign does not cause any inconvenience to pedestrians and cars.
Freebies
If your brand is new and has lack of brand awareness level, handing out freebies would be one of the most effective marketing tactics that increase foot traffic. If you have a limited advertising budget, no worry. The freebies should not be expensive. Even if you are thinking of offering a bottle of water for free to people walking by your store, they will be thankful for your kind consideration and have a good impression about your store. Who doesn’t like free stuff?
Keep Your Store Clean
If your store looks messy and dirty, people might not feel like coming into your store. Display items neatly on the shelf and remove dust frequently. The window should be clear as crystal so that people can easily see what is inside your store. You store can be judged by the window. If you have a restaurant which has a dirty window with grease dirt and spider webs, people would assume that your store has no sense of hygiene.
Digital Presence
If you do not have any business accounts on social media such as Facebook, Twitter, or Instagram, you should open an account on at least one among the social media platforms. A research shows that about two-thirds of people search a business online before they call or walk in. Briefly describe about your business information on your account, such as location, contact number, business hours, and products and service that your store offers.
Many local business associations have their website where small business owners can register their business information at little or no cost. Contact the local business association that your store belongs to and ask about the service today.
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