100 Small Business Startup Tools

When it comes to starting a small business there are many things that you may need, many that you may want and some that you just must have.  The major things that every small business owner, or startup entrepreneur must have include: The Idea, the drive and the right tools.

The best we can do on the first two is give you some reading materials, and recommend the help from CanadaStartups.org but for the tools and resources portion we’ve got you covered.

Below we present to you 100 of the top small business startup tools and resources we believe can help you start your small business.

Recommended Tool by CanadaStartups:

Communication

• Slack – Communication done right, complete with a horde of addictive integrations.
• Appear.in – Video conferencing made super simple, no excuses.

HR and Insurance

• Collage – A a free platform that enables business owners, founders, and HR managers to better manage their HR processes from employee management, time-off, payroll, benefits, and more.

Design/UI

• Canva – A drag-and-drop graphic editor for marketers and non-designers.
• Fiverr – You’d be surprised what you can get for $5.
• Invision – Prototyping the way it should be.
• Marketizator – Bag more sales using CRO.
• Pics.io – Complete media management from photos to design assets and beyond.
• Compressor.io – Easily compress and optimize images.
• Coolors – A limitless mix and match of beautiful colour schemes.
• WithOomph – Create your next logo in five minutes.
• Videvo – HD stock footage and motion graphics for every project.
• Fancy Footage Club – More fancy HD footage to use in creative projects.

Email

• MixMax – Making email better, or at least more efficient, with tracking, automation and more.
• Boomerang – Email not important right now? Tell it to check back in an hour.
• MailChimp – Drag and drop newsletter design and easy analytics.
• Revue – Send everyone a good-looking, weekly newsletter curated by you.
• Sortd – Smart email management skin within Gmail.

Finance

• Wave – Your one-stop shop for accounting, invoicing, personal finance and more.
• Abukai – Quick and simple expense reporting.
• Shoeboxed – Digital document management to manage expenses sans shoebox.
• Payment Evolution – Payments and payroll all wrapped up in one pretty package.

Fundraising

• Angel List – Connecting platform for investors, startups, and job seekers.
• Fundica – Find the right funding fast.
• Impact Money Finder – Comprehensive list of non-dilutive funding options (Canada).
• Kickstarter – Crowdfunding for creative projects everywhere.
• Frontfundr – Letting crowdfunders get a piece of the pie with Equity crowdfunding.
• Indiegogo – The world’s largest global crowdfunding site no matter what you’re funding.
• Generosity – Indiegogo’s fundraising spinoff for human goodness.
• Gust – Get connected to the world’s largest network of investors.

Graphics

• Stock Up – Search engine for high quality stock photos from around the net.
• Pexels – More beautiful stock photos.
• Re:Splashed – HD images for every project.
• The Noun Project – Icons for every occasion, from everywhere.
• Freepik – Vector graphics for all.
• Designer Mill – Kits, icons, fonts; you name it, they probably have it.
• GraphicBurger – Premium quality design resources cooked up by the community.
• Freebiesjedi – Curated collection of graphic resources from in and around the web.

Idea Validation

• Customer Discovery Questions – Know your customer.
• Business Model Canvas Creator –  Brainstorm smarter as a team in person or remote.
• Business Model Canvas Video – How to get from idea to business.
• Types of Business Models – Business models displayed simply.
• Validately – Painless customer research and testing.
• Peek User Testing – Free usability test with real people for your app, site, or project.

Marketing

• Picatic – Event marketing made easy and beautiful.
• Typeform – Intuitive and good-looking surveys.
• Optimizely – Easy A/B testing on Web and mobile.
• Wistia – A video marketing platform that looks great.
• Ad Calculator – How much should you actually spend on advertising?
• Hive – Nicely organized link analytics and customizations.

Networking

• Rapportive – Linkedin via Gmail on your sidebar.
• Archively – Collaborative networking and people discovery with your team.
• Founder Dating – Connect with cool people to grow or co-found your business.

Pitching

• 10-20-30 Deck Rules – Guy Kawasaki’s guide to a killer presentation.
• Pitch Envy – The best inspiration for your next deck.
• Swipe.to – Create a great looking pitch deck and get your idea across.
• Slidebean – Self-designing slide decks.
• Haiku Deck – Create super simple presentations that look great.

PR

• Anewstip – Find journalists by their tweets.
• Submit.co – A giant list of places your startup should be listed.
• Hey Press – Search engine for relevant journalists you should talk to.
• Help a Reporter Out – An opportunity to get press via journalists who actually want to chat.
• Tiny Pitch – Turn your emails into professional PR pitches.
• Mention – Scour the web for your startup and never miss out on PR.

Product Management

• Moo.do – Visually organize everything all in one place.
• Ramen – Learn from customers and monitor their happiness levels.
• Quip – Easily create and communicate across devices.
• Tacoapp – Drag and drop organization from your all your apps on a single screen.
• Asana – The “get sh*t done” app that keeps you on route and accountable.
• Trello – Organization tool for keeping you on track and tracking where you’re going.

Productivity

• Zapier – Automate your workday and save time with tons of app integrations.
• Coffeeivity – Ambient background noise to to bring your favourite coffee shop to work.
• IFTTT – Full on automation, making your apps work for you.
• CopyClip – Convenient clipboard right in your Mac toolbar.

Resource Site

• Medium – A smart community for life lessons, tools, musings, and more.
• Freebie.Supply – Even more free tools to help you get started.
• Startup Stash – Curated resources and tools for every startup.
• ProductHunt – The hitlist of the web for all things product.

Social Media

• Hootsuite – Social media management for Twitter, Facebook, and more.
• Buffer – Simplified social media scheduling and analytics.
• Iconosquare – Everything you wanted to know about your instagram statistics.
• Twitonomy – In-depth Twitter analytics.
• Latergram – Instagram scheduler work-around so you don’t have to be in the moment.
• Writerack – The easiest way to tweetstorm.
• GetCrate – Curated social media post recommendations.
• Tweetdeck – Customized Twitter dashboard and account management.

Storage (Cloud)

• Dropbox – Cloud storage.
• Google Drive – Cloud storage, along with the rest of the Google suite.
• Box – Cloud storage.
• Cloudwards – Best Cloud Storage Providers Comparison Tool.

Time Tracking

• Toggl – Simple time tracking software to keep you on task.
• Harvest – Time tracking for expenses and billing aka getting paid.

Website

• Google Analytics – The ins and outs of your website’s stats.
• Mix Panel – Comprehensive mobile and web analytics that are still easy to read.
• Bounce Bar – Eye-catching banners for your website.
• SumoMe – The best website analytics apps all in one place.
• Mouse Flow – Find out what’s hot, and what’s not using heatmaps.
• Squarespace – Quick and easy website builder, not to mention pretty.
• Unbounce – Completely customizable and trackable landing pages for every campaign.
• Strikingly – Beautiful websites for mobile and web made simple.
• Qwilr – Turn that proposal into a web page that’s also easy on the eyes.
• Webflow – Design a fancy website with none of the messy code and all of the usability.

That is pretty much all of the tools and links we can think of at the moment. There may be more added to this list in the future so be sure to check it out. Also don’t forge to become a member of CanadaStartups.org and get access to many more startup tools and helpful resources that can make your startup launch in no time.