What marketing regulations should your startup be aware of In Canada?
Category: Business Advice
Tags: marketing, marketing regulations, startup
You must be prepared to work with marketing regulations when getting your startup up and running. These are especially important for Canadian businesses to take a closer look at. You must be certain when running your business that you are doing so in accordance with various regulations relating to running your business right.
Avoid Misleading Ads
The Competition Act states that you cannot create any misleading advertisements or other messages that might be false. The act was designed to ensure that people are truthful when marketing themselves and that they are being trustworthy in terms of what they say.
The Competition Act works for all types of marketing messages. You will have to disclose details on what your business do, who operates the business and the purpose of an advertisement when marketing yourself. Transparency is a critical part of marketing yourself in Canada.
Privacy Is Important
You must use many privacy standards when marketing yourself. You must particularly avoid accessing personal information relating to other customers. The only time when you can access this info is if a person specifically says that you can access that info. This is in accordance with the Personal Information Protection and Electronic Documents Act or PIPEDA.
Limit Data Collection
Data collection should be limited in terms of what you are gathering. It is fine to gather information on how often people come into a location. However, you must be cautious when dealing with very specific customers or others who might support your business. You must not gather any more information from people than what you are actually allowed to gather based on what a customer says. This is another point from PIPEDA that must be followed.
Keep Things Safe
You must also market itself that are safe and suitable for people to use. Any warnings that you have for your products or services must be directly expressed in your ads. This rule is in accordance with the Consumer Product Safety Act.
The act was designed to keep customers protected and to let them know what they are getting into when dealing with particular businesses. You must be direct with customers in terms of what you have to offer as you market your work to them.
Be extremely cautious when you are marketing yourself in Canada. Make sure you watch for the regulations that come with promoting your startup work so you won’t be punished before your business can even take off.
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